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The new opt-out page: a missed opportunity
The new centralized industry opt-out page is now in beta on the aboutads.info site, which is a production of the new Digital Advertising Alliance. The new page consolidates opt-outs for the tracking...
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Where is the boundary? Conflicting standards on health-related ad targeting
A spooky experience with drug-ad targeting was the initial inspiration for the PrivacyChoice project, so it won’t surprise you that I support the call for an FTC investigation into pharmaceutical ad...
View ArticleWhat we know (and what we don’t)
The last few months have been eventful for those following ad targeting and consumer privacy. Here’s my list of things that we have now learned (and some we haven’t) about the emerging...
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Reconstructing Do-Not-Track
The major browser makers have now proposed three very different approaches to give users control over online tracking. Microsoft IE9‘s “Tracking Protection Lists” provide direct blocking of tracking...
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Tracker List 2.0
The PrivacyChoice Tracker List has been expanded and enhanced. My goal is to make it the definitive source of privacy information about the tracking company ecosystem, serving web users, websites,...
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Will behavioral icons matter on mobile?
Last week Mozilla announced the availability of a Do-Not-Track setting in the mobile version of Firefox. Although not yet honored by more than a few companies, seeing this implementation reminds me of...
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Yet another (better) definition of sensitive boundaries for ad targeting
Photo by Kevin Collins The concept of “sensitive” categories pervades the policy structures governing online ad targeting; there is a sense that certain online activities are “out of bounds” when it...
View ArticleHow to improve your Privacyscore
This is the most common question we get from web publishers. As explained in our FAQ, here’s how you can achieve a top Privacyscore of 100: Your own published privacy policy should clearly explain how...
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There’s a big hole in the ad-industry privacy initiative. It’s called Facebook.
From Triggit.com In the debate about “Do Not Track,” ad-business folks often talk about the success of the self-regulatory program supervised by two industry groups, the Digital Advertising Alliance...
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